Privacy Notice

Updated August 18, 2020

Thank you for your interest in InsureMe, Inc. and Ideal Concepts, Inc. (“Company,” “we,” “us,” or “our”). This Privacy Notice (“Notice”) applies to the following websites operated by Ideal Concepts, Inc., and our other websites where we post this document as the applicable Privacy Notice, along with any related websites, networks, applications, insurance agent and representative services, and communication channels (including online chat and telephone call centers), and other services provided by us:

• This website

Your use of this website is governed by the Legal Disclaimer, located at Legal Disclaimer, which is incorporated here by reference.

You can learn about our commitment to privacy with this Notice describing how we collect, use, share and secure the personal information you provide. It also describes your choices regarding use, access, and correction of your personal information.

We are strongly committed to protecting your privacy. We will ask you to provide us with personal information about you and, if applicable, your family members to be insured. We use your personal information to help you find and, if you choose to do so, apply for health insurance and other products that may be of interest to you and your family. We only use and disclose your personal information in accordance with our Notice. Additionally, we use industry-leading technologies to ensure the security and confidentiality of the personal information you provide us. Throughout this Notice, we refer to any unique information held in any form or medium about actual or prospective consumers that serves as a reasonable identifier of such individual, as “personal information”.

Further, personal information includes without limitation, name, address, telephone number, email address, date of birth, Social Security number, driver’s license number, insurance or annuity notice number, Medicare identification number, bank account and routing numbers, credit/debit card numbers, government-issued identification number, health and medical information (including payment for medical treatment), net worth and financial asset information, information created through the insurance underwriting process, consumer credit reports, log-in credentials, signature images, and any other unique identifier that is not publicly available. The use of “personal information” also fully incorporates the meanings of “Individually Identifiable Health Information”, “Protected Health Information” and “Non Public Personal Information” as defined in regulations promulgated under the Health Insurance Portability and Accountability Act of 1996 and the Gramm Leach Bliley Act of 1999 respectively.

We are in the business of procuring insurance coverage for individuals, companies, and entities. Our legal responsibilities, including contractual agreements, permits and requires us to use or disclose personal information we create or receive for or from a Covered Entity, or another Business Associate of a Covered Entity for activities such as eligibility determination, quoting, application, and enrollment processes of insurance, association, or other insurance related products, including applications to obtain an advanced premium tax credit (or “subsidy”) determination from the government.

If you provide information directly to one of our partners or any other third-party, then your information would be governed by such other party’s privacy notice.

The information you provide us is on a strictly voluntary basis. By voluntarily providing your contact information to us, you are consenting to be contacted for telemarketing purposes by the Company via telephone, text message, email, or other provided means, including calls which may be automatically sent with an autodialer, an artificial or prerecorded voice, or other automation technology. In addition, by providing us with your contact information, you are consenting to being contacted via these methods for telemarketing purposes by any of the below third parties in connection with your application or in response to your request. You understand that your telephone company may impose charges on you for these contacts. Additionally, you understand that you are not required to enter into this agreement as a condition of purchase for any products or services.

If you have questions or concerns regarding our privacy notice or practices, please contact us by email at Privacy@idealconcepts.com or by mail at

Privacy, Privacy@idealconcepts.com
842 Hamilton St
Suite 800
Allentown, PA 18101

1. We do not disclose your personal information to third parties, unless one of the following limited exceptions applies.

Insurance Companies, Licensed Agents and Business Partners, Associations, Insurance Agencies and Brokers, Benefit Providers, Third-Party Administrators, Government Insurance Entities, Insurance Exchanges, and other persons or entities involved in the sales, marketing, and/or administration of insurance, association, or other insurance related products.

If you submit an application for an insurance, association, or other insurance related product offered by us, then we will disclose your personal information to your chosen company to process your application. If you submit a request to be contacted about any type of insurance, association, other insurance related product, or other products or services or an application for an insurance product offered through an insurance agent, agency, or other business partner with whom we associate or contract, or request assistance with eligibility determination, quoting, application, and enrollment processes of insurance, association, or other insurance related products, including applications to obtain an advanced premium tax credit (or “subsidy”) determination from the government then we may disclose your personal information to that agent, agency, or business partner to process your request or to otherwise provide you with information (including contacting you by telephone, email, or otherwise to discuss products in which you may be interested). By voluntarily providing your contact information to us during the application process or through a request for information, you are consenting to be contacted by insurance agents, agencies, or other business partners with whom we associate or contract for telemarketing purposes, including via telephone or text message (including calls which may be automatically sent with an autodialer, an artificial or prerecorded voice, or other automation technology), email, or other provided means. If you complete an application with us that is processed through a government-run exchange or other government-run entity, we will disclose your personal information to that government-run exchange or entity. Please be assured that these partners are only allowed to use your personal information to process your requested quote, application, or enrollment form and are legally obligated to maintain strict confidentiality.

Service Providers

We may disclose your personal information to other companies that help us to process or service any quote, eligibility determination, application, or enrollment you begin, process, or submit through us, or to correspond with you. For example, we may provide your personal information to a service provider to verify the validity or credit limit of your credit card. Please be assured that the individuals and companies we hire and/or contract with to process or service your application or correspond with you are not allowed to use your personal information for their own purposes and are contractually obligated to maintain strict confidentiality.

Legal Obligations

In certain situations, Company may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

We may also disclose your personal information as required by law, such as to comply with a subpoena, or similar legal process. We may disclose or report your personal information when we believe, in good faith, that the disclosure is required or permitted under law, for example, to cooperate with regulators or law enforcement authorities, to resolve consumer disputes, to protect our rights, to protect your safety or the safety of others, to investigate fraud, or to otherwise respond to a government request.

Business Transition

If Company is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

Your Consent

If you provide us an indication of your consent to disclose, share, or use your personal information in connection with a third-party, we may disclose, share, or use your personal information in that manner. For example, we may market other products or services through Company or any business partner.

Your Requests for Products

If you request to be contacted about any type of insurance, association, other insurance related product, or other products or services, request to be contacted by a licensed agent or other representative, request assistance with enrolling in any type of insurance, association, other insurance related product or make any other request for someone to contact you (such as by filling out an online request form), then our agents or representatives may contact you, or we may disclose your personal information to a third-party insurance agency, insurance agent, insurance company, or other appropriate entity, so that such entity may contact you about any insurance, association, other insurance related product, or other products or services. By voluntarily requesting to be contacted, you are consenting to be contacted both by us and by third-party entities for telemarketing purposes via telephone or text message (including calls which may be automatically sent with an autodialer, an artificial or prerecorded voice, or other automation technology), email, or other provided means. Any additional information that you subsequently choose to provide to any third-party entity will be governed by that entity’s privacy notice.

2. We collect personal information in the normal course of business in order to process your application and to serve you better.

Registering With Us

We collect personal information from you when you register with us. You may register with us through our website by entering your email address and, if you are creating an account, choosing your password. You may be required to create an account in connection with an application for health insurance or other product offered on our website. You may also register with us through Customer Service Department by providing certain personal or contact information (e.g., email address, phone number, gender, date of birth) to one of our customer service representatives.

Our website is not targeted towards, nor intended for use by, anyone under the age of 18. By using our website, you are representing that you are 18 years of age or older. If you are not at least 18 years of age, do not access, use, or register with our site. In the event we become aware you are under 18, we may terminate your account.

Applying for Health Insurance and Other Products

If you apply for health insurance or other products through our website, we may ask you to provide us with personal information and/or health information relating to you and any family member who will be included on your application. This information will be used by the insurance company, licensed agent, association, insurance agency and/or broker, benefit provider, third-party administrator, government insurance entity, insurance exchange, and/or other persons or entities involved in the sales, marketing, and/or administration of insurance, association, or other insurance related products to process your application. Additionally, we may ask you to provide us with your credit card, bank information and social security number, which will be used by your chosen licensed agent, association, insurance agency and/or broker, benefit provider, third-party administrator, insurance exchange, and/or other persons or entities involved in the sales, marketing, and/or administration of insurance, association, or other insurance related products to process your application or collect any fees associated with your application,insurance premiums, or membership dues upon approval of your application. If you apply through us for government health insurance subsidies or for health insurance sold through a government-run exchange, we will ask you for personal information, including financial, tax filing and household information, that we will pass on to government-run sites and entities responsible for processing such subsidies and applications.

Providing you with a quote or processing your application

We may use your personal information to get in touch with you when necessary to process your application or to provide you with a quote. For example, emails will be sent to you throughout the application process to inform you of the status of your application and to seek additional information that is requested as part of the application. We may also use phone numbers you provide to send you telephone or text messages about your application or account, and such messages may be automatically sent with an autodialer, an artificial or prerecorded voice, or other automation technology.

Third Party Data

We may receive information about you from other sources, including publicly available databases or third parties from whom we have obtained data, and combine this data with information we already have about you. This helps us to update, expand and analyze our records, identify new customers, and provide products and services that may be of interest to you. Examples of the types of personal information that may be obtained from public sources or third parties and combined with information we already have about you, may include: (a) address information from third-party sources to verify your address so we can properly communicate with you and to prevent fraud and/or (b) data about our customers from third parties that is combined with information we already have about you, to create more tailored advertising and products.

Customer satisfaction, referrals and other products

We, our wholly-owned subsidiaries, or our business partners may contact you to survey your satisfaction of our service, refer our products and services to other people, and/or to inform you of additional products and services. By voluntarily providing your contact information to us, you are consenting to be contacted by us, our wholly-owned subsidiaries, or our business partners for telemarketing purposes via telephone or text message (including calls which may be automatically sent with an autodialer, an artificial or prerecorded voice, or other automation technology), email, or other means. You may opt out of receiving these customer satisfaction communications from us by following the opt-out procedures below.

Collection and Use of 3rd party Personal Information:

You may also provide personal information about other people, such as their name, date of birth and gender. This information is only used for the sole purpose of completing your request or for whatever reason it may have been provided. The third-party, whose personal information you provided, may contact us at Privacy@idealconcepts.com to request that we remove their information from our database.

1. We gather non-directly identifying information about you for our internal purposes, and we may share this non-directly identifying information with third parties.

• As is true of most web sites, we may gather certain information automatically or systematically and store it in log files. This information may include aggregate demographic information such as the number of visitors to our website from a particular state or browser information such as browser type, device type, geographic region, IP address, and other non-directly identifying information. We may combine this automatically or systematically collected data with other information we collect about you. We may do this to improve or optimize our services, marketing, analytics, site functionality, service offerings, or for other business needs.
• The strict restrictions we have in place for personal information do not necessarily apply to non-directly identifying information. Because non-directly identifying information is designed to not directly identify individuals, if we change the way we use such information after we have collected it, we may be unable to contact you to notify you of such change.
• We use non-directly identifying information primarily for marketing purposes and to improve our websites and the services we offer you, and we may disclose this information to third parties.
• We may use cookies, clear gifs, Internet Protocol or IP addresses, tracking pixels, page tags and other similar monitoring technologies to gather non-directly identifying information. For a more detailed discussion on cookies and clear gifs, please see below. Because such technologies develop quickly, we are not limited to using only the technologies described in this notice for collecting or handling this type of information.

2. We protect the confidentiality and security of your personal information.

• We maintain generally accepted standards for physical, electronic and procedural safeguards to protect your personal information.
• For a more detailed discussion of the electronic safeguards on our website, please see below.

3. We continue to evaluate our efforts to protect your personal information and make every effort to keep your personal information accurate and up to date.

• Upon request Company will provide you with information about whether we hold any of your personal information. If your personal information changes, or if you otherwise want to correct, update or delete your personal information held by us, you may contact us by email at Privacy@idealconcepts.com or by mail at
  • Privacy, Privacy@idealconcepts.com
  • 842 Hamilton St
  • Suite 800
  • Allentown, PA 18101
• Company will respond to such requests within thirty (30) calendar days. If additional time is needed, we will inform you of the delay in writing within thirty (30) days, including the reason for the delay, and the date response will be provided, which will be no later than sixty (60) days from the original request.
• Additionally, you may update your name, email address, and password by clicking on the “Login” link on this website and signing in using your email address and password. We will respond to your request to access within a reasonable timeframe.
• We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
• Please note that once your application has been submitted to your chosen health insurance company, association, membership, or any other relevant party (such as the federal government in the case of an application involving advanced premium tax credits) you may have to contact the company or such other party directly to update your application.

4. We will provide notice of changes in our personal information privacy practices.

• If we are going to use your personal information in a manner materially different from that stated at the time of collection, we will notify you via email (sent to the email address provided by you) or by means of a notice on the website prior to the change becoming effective. You will be notified via email and/or a prominent notice on our website of any choices you may have regarding your personal information.
• If we make any material changes to our personal information privacy practices that do not affect the personal information already stored in our database, we will notify users of the change with an update to this privacy notice on our website.

5. You may opt out of receiving satisfaction specific surveys and/or information on additional products and services from us.

• We may use your name and email address to send our newsletter or other marketing email communication to you. Out of respect for your privacy, you may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails, or you can contact us at Privacy@idealconcepts.com
• We may contact you to survey your satisfaction of our service and/or to inform you of additional products and services.
• If you want to opt out of these surveys and/or notices, you may contact us by email at Privacy@idealconcepts.com or by mail at:
  • Privacy, Privacy@idealconcepts.com
  • 842 Hamilton St
  • Suite 800
  • Allentown, PA 18101
• Please note that you will still receive communications from us regarding your insurance, association, or other insurance related product quote, enrollment, application, notice or advanced premium tax credit even if you opt out of receiving our surveys and/or notices of additional products and services.
• We are available to answer any questions you may have about our privacy notice or our information privacy practices. If you have any questions, please email us at Privacy@idealconcepts.com. We will respond to your questions within 30 days.

6. This privacy notice applies to the websites listed above, and may not apply to other websites that are owned and/or operated by Company.

• The information privacy practices described in this privacy notice apply only to information provided to us through this website and those websites listed above and any related websites, networks, applications, insurance agent and representative services, and communication channels (including online chat and telephone call centers), and other services provided by us. Accordingly, all of the personal information you submit to us after initiating an application on this website shall be governed by this privacy notice. Additionally, all of the non-directly identifying information collected from this website shall be governed by this privacy notice.
• If you are returning to complete an application that you initiated on another website that is owned or operated by Company (e.g., a partner co-branded website), this privacy notice may not apply. We are not responsible for complying with or enforcing any other privacy notice. Please review the privacy notice of the website on which you initiated your application to learn about the information privacy practices that apply to the personal information you submit there.
• If you want your personal information to be subject to the information privacy practices described in this website’s privacy notice, you may initiate a new application on this website.

Additional Information About Privacy and Security at Company

Tracking technologie

Cookies or similar technologies are used by us and our business and marketing partners, affiliates, and/or analytics or service providers. These technologies are used in analyzing trends, administering this and other sites, tracking users’ movements around this site and other sites, customizing content on this and other sites, and gathering information about our user base. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We use cookies on our site for various purposes such as user authentication, user preferences, our shopping experience, and customizing user experiences. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

We use Local Storage, such as HTML5, to store content information and preferences. Third parties with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity use Local Storage Objects (LSOs) such as HTML 5 or Flash to collect and store information. Various browsers may offer their own management tools for removing HTML5 LSOs.

Behavioral Targeting / Re-Targeting / Do-Not-Track

We may partner with third-party ad networks to manage and display advertising to visitors on our website and to manage and display advertising viewed by visitors on other sites. Our ad network partner(s) may use cookies or similar technologies to collect information about your activities on this and other websites to provide you targeted advertising based upon your interests and browsing patterns. Such activity is often called behavioral targeting or re-targeting, and this may change the ads or other features you see on our website or other websites that you visit. If you wish to not have this information used for the purpose of serving you targeted ads, your browser may have settings to reduce re-targeting, such as switching to (In)private or incognito browsing mode or a mode that does not accept cookies. Currently, our site does not change its behavior based on receiving your browser’s “do-not-track” setting or signal. Please note that opting out of re-targeting does not opt you out of being served advertising. You will continue to receive generic ads instead of tailored ads.

Browsers and Internet Security

Any time you enter or provide personal information and sensitive information (such as credit card number and social security number) in our website, we encrypt it using Secure Socket Layer (“SSL”) technology. SSL protects information as it crosses the Internet. To support this technology, you need an SSL-capable browser. Company recommends using encryption at least as strong as the 128-bit encryption available in browsers such as recent versions of Microsoft’s Internet Explorer or Google’s Chrome browser. These browsers will activate SSL automatically whenever you begin shopping for a plan on our website and when you return to our website to complete an application.

In most browsers, you will see either a locked padlock or a key icon to indicate your session connection is taking place via a secure server. This icon indicates you are visiting a secure area within a website.

If you need a strong encryption browser, you can go to the Microsoft website or the Google website to download the latest Internet Explorer or Chrome browser. We do not recommend the use of beta browser versions.

No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can contact us at Privacy@idealconcepts.com.

Your Password and Other Security Issues

The password you enter when you begin an application on our website is your private entry key into your application. You should never share it with anyone. You are responsible for safeguarding your login and password information and are fully responsible for activities that are conducted under your username and password, whether or not you authorize such activities. You agree to (a) immediately notify us of any unauthorized use of your username or password of which you become aware, and (b) ensure that you exit from your account at the end of each session to safeguard your personal information.

If you forget your password, we can send you a password reset through email (provided that you gave us your email address as your user ID when you created an account on our website).

Security Risk of Using Non-Approved Automated Software Applications

For security reasons to guard the safety of your data, access to this website is limited to SSL-capable browsers such as recent versions of Microsoft’s Internet Explorer or Google’s Chrome. Under no circumstance should you use any software, program, application, or any other device to access or log-in to the Company website to automate the process of obtaining, downloading, transferring or transmitting any content to or from our computer systems, website or proprietary software.

Links to Other Websites

Our website contains links to other websites. Please note that when you click on one of these links you are “clicking” to another website. Company is not responsible for the information privacy practices or the content of such websites. We encourage you to read the privacy policies of these linked websites as their information privacy practices may differ from ours.

Blog

Our website may offer publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at Privacy@idealconcepts.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Testimonials

We may display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at Privacy@idealconcepts.com.

Social Media Features and Widgets

Our website may include social media features, such as the Facebook Like button and Widgets, such as the Share this button or interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets may be either hosted by a third-party or hosted directly on our website. Your interactions with these features and widgets are governed by the privacy notice of the company providing it.

Contact Us

InsureMe, Inc.
Ideal Concepts, Inc.
842 Hamilton St
Suite 800
Allentown, PA 18101
Privacy@idealconcepts.com